Uganda’s CHAN 2024 Preparations: Is the 28.5 Billion Shillings Marketing Budget Effective?
The Ugandan government has released 28.5 billion shillings (approximately USD 7.8 million) for marketing the upcoming CAF African Nations Championship (CHAN 2024). This includes funding for billboards, flyers, posters, and banners in Kampala to promote the tournament, according to the Local Organising Committee spokesperson, Dr. Denis K. Mugimba.
Despite the significant investment, there is little visible evidence of these efforts on the ground, especially with just eight days remaining before Uganda’s first game.
The government claims to have invested heavily to decolate 21 roads in Kampala with marketing materials, but many Ugandans remain unaware of the tournament.
Has the 28.5 billion shillings awareness campaign been put to good use?
Namboole Stadium Upgrades, USD 700,000 has been injected into installing LED screens for pitch-side advertisements during matches. Will these upgrades be ready in time?
CHAN 2024 will be held from August 2nd–30th, 2025, across Kenya, Tanzania, and Uganda.
Uganda is in Group C alongside Niger, Guinea, South Africa, and Algeria.
All of Uganda’s matches will take place at Mandela National Stadium (Namboole).
Final Question:
With the tournament fast approaching, do Ugandans even know about CHAN? And is the government’s massive spending translating into tangible results?
