Rockboom, Uganda's leading energy drink and the official energy partner of the Uganda Rugby Union, has announced an expanded partnership for the 2026 Uganda Rugby Premiership Season. The brand is reinforcing its commitment by introducing its sister brand, Krystal Water, as the league's official hydration partner.
The enhanced partnership was unveiled at a launch event on Thursday, February 5, at the Copper Chimney in Lugogo. Building on a successful 2025 season, the move aims to elevate the matchday experience, combining high-energy support with essential hydration for players and fans.
In a statement, Mr. Samuel Hooper, Head of Marketing at Hariss International Limited—the parent company of both brands—said, “Rockboom, Uganda’s number one energy drink, will continue to energize the game at the Uganda Rugby Premiership. In addition, our sister brand Krystal Water, Uganda’s most premium water, is coming on board as the official hydration partner for the Premiership.”
The partnership promises to bring vibrant fan activations, engaging experiences, and numerous opportunities for supporters to win prizes, reinforcing Rockboom’s slogan as “the energy for winners.”
Both Rockboom and Krystal Water are quality products of Hariss International Limited, a company continuing to deepen its investment in Ugandan sports.
The 2026 Premiership season is expected to kick off with renewed vigor, backed by the dual support of energy and hydration from two of Uganda’s popular beverage brands.
