Speke Resort, Munyonyo – President Yoweri Kaguta Museveni and First Lady Maama Janet Kataha Museveni graced the grand premiere of "Hidden Uganda," a cinematic showcase of Uganda’s untapped tourism gems, produced by their daughter Diana Museveni.
The event, held Friday night, drew top government officials, celebrities, and diplomats.
Film Highlights: A Foreigner’s Eye-Opening Journey
The documentary follows American travel expert Peter Greenberg as he explores Uganda’s hidden wonders, from remote wilderness to cultural encounters, including:
- Learning to cook chapati with locals
- Marveling at landscapes he "never knew existed"
- Debunking stereotypes (e.g., surprised by Uganda’s fresh, organic produce vs. Western processed foods)
President Museveni’s Key Remarks
- "Tourism is gold!": Pledged more infrastructure (roads, airstrips) to boost access to remote attractions.
- Global Appeal: Urged Ugandans to proudly share the film, countering misconceptions.
- Organic Pride: Joked about foreigners "importing tomatoes and onions" while Uganda’s fresh harvests remain unmatched.
Diana Museveni’s Vision
"I want the world to see Uganda as it truly is—a land of undiscovered beauty."
The film aims to reposition Uganda as a top-tier global destination.
Government & Celebrities Rally Behind the Project
- VP Jessica Alupo: Credited NRM’s peace for attracting tourists.
- Phiona Nyamutoro (Energy Minister) & Eddy Kenzo: Praised the film’s potential to "sell Uganda’s brand globally."
- Tourism Board Chair: Vowed to leverage the film for marketing.
Tourism Stats & Targets
- 2023 Record: 1.5 million visitors, generating $1 billion.
- Goal: Double numbers by 2030 through films like Hidden Uganda.
