The campaign is focused on promoting responsible borrowing by helping customers understand the benefits of using MoMo Loans wisely, repaying consistently and maintaining good credit habits. These benefits include the ability to grow their loan limits and improve their credit score as they use MoMo Loans to meet their financial obligations.
Through practical financial education, MTN MoMo aims to help individuals, traders, agents and farmers understand the responsible use of MoMo Loans and make more informed borrowing decisions.
By unlocking the power of MoMo, the campaign encourages Ugandans to use MTN MoMo Loans as a pathway to financial stability, business growth and broader national prosperity.
Wednesday 19th August 2026 - Kampala, Uganda: MTN Mobile Money (U) Limited has today launched a nationwide financial literacy campaign to empower its customers with the knowledge, confidence and discipline to borrow responsibly through MoMo Loans, repay consistently and use mobile money credit to support their financial wellbeing.
Running under the tagline "Borrow. Pay Back. Neela Neela.", the campaign encourages MTN MoMo customers to treat digital credit as a helpful financial tool by borrowing and enjoy benefits of growing their limit and improving their credit worthiness that enables them to obtain access to future opportunities.
Through MoMo Loans, MTN MoMo provides fast, convenient and accessible credit to customers across Uganda through the MoMo Loan Marketplace and dedicated loan segments for consumers, agents and merchants. These solutions are designed to support individuals, traders, agents, farmers, merchants and MSMEs who may not always be fully served by traditional financial institutions. The campaign therefore reinforces MTN MoMo’s role in expanding access to credit while promoting responsible borrowing and highlighting the benefits of continued utilisation.
Speaking at the launch on behalf of MTN MoMo Uganda Ltd, Jemima Kariuki, Chief Product Officer, said:
"At MTN MoMo, we believe access to credit should unlock real value for the people and businesses we serve. Through MoMo Loans, customers can access quick and convenient credit to manage emergencies, meet every day financial needs and pursue new opportunities. For agents and merchants, these loan solutions provide working capital to support liquidity, stock purchases, business continuity and growth. Through this campaign, we are highlighting these advantages while encouraging responsible borrowing, consistent repayment and long-term credit discipline across all our loan segments."
The campaign is built around three simple MTN MoMo customer messages: Repay on time, Borrow again and keep a good repayment record to improve your credit score. This will encourage customers to borrow, repay Neela Neela to continue enjoying the benefits.
Over the coming months, MTN MoMo customers will be reached through television, radio, digital platforms, social media and community activations with practical tips on responsible borrowing, timely repayment and the smart use of MoMo Loans.
The campaign reinforces MTN MoMo's commitment to advancing financial inclusion in Uganda by combining access to mobile money credit with practical financial education. By helping customers borrow responsibly and pay back on time, MTN MoMo is supporting better credit habits and stronger customer relationships, while giving more Ugandans the confidence to use MoMo Loans as a useful step towards financial stability, business growth and shared progress.
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