The Public Relations Association of Uganda (PRAU) is excited to announce a webinar titled "The Effective Use of AI Tools for Modern Public Relations Practice." This virtual event, scheduled for Wednesday, May 28, 2025, from 6:00 PM to 8:00 PM EAT, promises to be an enlightening experience for PR professionals, marketers, and communication experts. As artificial intelligence continues to reshape the PR industry, staying updated on the latest tools and trends is no longer optional – it's essential.
The webinar will provide attendees with practical knowledge on integrating AI into PR workflows, covering topics such as automated content creation, media monitoring, and data-driven audience engagement.
Whether you work in corporate communications, agency PR, or digital marketing, this session will equip you with the skills needed to thrive in an AI-augmented landscape. Our esteemed panel of speakers includes Lyn Tukei, Deputy Secretary General of PRAU, who will moderate the discussion.
Patrick Adengo, Assistant Director at Stalworth Consulting Group, will share insights on AI-powered strategic communications, while John Ssenkeezi, a Digital and Growth Marketer; will delve into AI's role in audience engagement and campaign optimization. Moses Kemibaro, Founder and CEO of Dotsavvy, will discuss the broader implications of AI in digital transformation and PR innovation.
Participants can expect to walk away with actionable strategies, including how to use AI for real-time sentiment analysis, crisis management automation, and personalized media outreach.
The session will also address ethical considerations, ensuring responsible AI adoption in PR practices. With AI increasingly influencing the media landscape, this webinar is an opportunity for professionals to future-proof their PR expertise and stay ahead of the curve. Registration for the webinar is free but mandatory, as seats are limited.
We encourage professionals, students, and academics in communications, marketing, and media to secure their spots early. For registration details and updates, follow PRAU's official social media channels or contact the provided email and phone number. Don't miss this chance to join industry leaders and peers for an engaging discussion on the future of AI in public relations.
By Usher Tumusuuta
